24. Sociable Bridge: A Retro bridge club revival?

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While I love the possibility of that Wall Street Journal article getting the attention (maybe even respect?) of the bridge establishment, the potential it has to reach boomer women is even more exciting. They are the “lost generation” in the intergenerational chain that used to pass bridge on as a social skill,  from mother to daughter.

Boomers in their revolution of the 60s and 70s, broke that chain that had begun at the turn of the 20th century.  I’m hoping at least of few read that Journal article and get in touch!

There has been another break for me in getting national attention that had nothing whatever to do with the WSJ article. Out of the blue, I got a query from Country Living regarding an article they planned for April on bridge and bridge table collectibles.

They discovered–and it’s true far as I know–that Bridge Table or What’s Trump Anyway? was the only resource they could find that had pulled together pop culture  research on sociable bridge and bridge lunch. And so they will be mentioning my book as that resource. As I understand it, a pre-publication internet version of Country Living will begin appearing around March 6 with menus and recipes from a cookbook mentioned in my book.

Women’s magazines were important in turning bridge into the fad it became back in the 20s and 30s. I’m hoping Country Living will lead to articles in some of the magazines I cite in the book–Ladies Home Journal, Good Housekeeping, House Beautiful. Maybe even Oprah magazine?? Now that would be exciting.

David Scott, who’s written a dissertation on the differences between serious and sociable bridge (see http://bridgetable.net for his comments on my book) is persistently gloomy about the future of sociable bridge. He knows the serious kind will last–they have the American Contract Bridge League (ACBL) and worldwide bridge organizations to see that it does.

Perhaps attention from the Journal will change even his mind?   But as I understand his gloom, it has more to do with the mind-set and traditions of the ACBL than sociable bridge — they have no interest in the survival of anything but duplicate/tournament bridge, is his premise.  And since the bulk of sociable players are now old (like me), there isn’t anybody around (like Ely or Charlie) who saw sociable bridge as a way for them to become famous and make money.

 

 

 

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