26. Bridge: Did you know the Lady Di played bridge??

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and other sad stories of missed opportunities to promote bridge by the ACBL marketing department and/or the bridge establishment.

Nothing is more telling about the state of PR in today’s world of bridge than this:  buried in Bridge World’s website is a passing mention that Lady Diana played bridgeWhile alive, the most famous woman in the universe played bridge. Who even knew?

Too late now but I have the feeling Ely Culbertson, creator of Bridge World, would have known. He must be restive in his grave!

How about Mark Zuckerberg, folk hero of the young for creating Facebook? Shouldn’t the rumor he’s a bridge player  be explored and exploited in reaching that demographic? BlogHer ran a spin-off of that WSJ article and there (as if meant for my eyes) was this comment: “My parents played bridge 7 days a week, sometimes with Mark Zuckerberg’s parents . . . .” If his parents played bridge that much, isn’t it likely rumor Mark is a player is true? He probably was a genius kid.

2012 Buffett Cup is in Warren Buffett’s hometown Omaha (September 10-13)! What an opportunity for publicity (see blogs 3-1 and 4-1). Patterned as it is after the Ryder Golf Cup (this year on September 25-30 in Medinah, Illinois), why can’t Buffett Cup coordinators also pattern their publicity on that of the Ryder Cup Committee as the weeks go by? So far here’s what the Ryder Cup Committee is doing:

  • Ryder Cup 2012 offers a publicity video on line.
  • The State of Illinois is offering a special commemorative license plate to be used as a fundraiser–surely Missouri can do no less for its most famous citizen?
  • The Ryder cup has commissioned a commemorative painting for 2012 by a leading sports artist. Perhaps Mr. Buffett would spring for a commemorative painting for Buffett Cup bridge tournaments?

While they’re at it, remember Ryder Cup  is watched by ALL golfers–expert and novice–anything done to modify Buffett Cup rules so that ordinary bridge players (not just competitive duplicate players) can follow it on the internet would be a plus.

And then there’s David Owen. Everybody from Mr. Buffett down needs to read his article,  “Golf and the Second Greatest Game”–at URL    (sorry it’s so long–copy/paste it)   http://03547c3.netsolhost.com/WordPress/2012/03/19/golf-and-the-second-greatest-game/?utm_source=rss&utm_medium=rss&utm_campaign=golf-and-the-second-greatest-game

Why? The connection amongst the country club set between bridge and golf–both men and women–has historically been enormous. Next to learning bridge at college, until the 70s most social pressure to learn to play bridge happened at the local country club. Here’s David Owen, a prominent writer  (New Yorker, Golf Digest, Atlantic, 12 books) who took up bridge seriously 5 or 6 years ago and got hooked enough on it to write about attending the recent tournament in Memphis in pursuit of the “second greatest game.”

Shouldn’t somebody on the Buffett Cup Committee be intrigued by that?


2 Responses to 26. Bridge: Did you know the Lady Di played bridge??

  1. Hi there, simply became alert to your blog via Google, and found that it is really informative. I’m gonna be careful for brussels. I will be grateful in the event you continue this in future. A lot of folks will likely be benefited out of your writing. Cheers!
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  2. Thanks for all the research you do and for your wonderful ideas on promoting bridge. As a follower of you I am passing on your ideas to the ACBL board and management.

    I greatly enjoyed your book and have recommended it to fellow ACBL board members. Anyone interested in knowing our history and wanting to bring bridge back to the front pages should read it.


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