25. Bridge: The Wall Street Journal effect

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However did that article happen? is everybody’s first question.

The short answer is (1) I wrote to the reporter about an article she’d done a year or so ago on Mah Jongg AND (2) only (I believe) because I’m 90+–turning 90 catches people’s attention. I also believe she was intrigued by this old lady pursuing a bucket list cause–the revival of the ladies bridge club–instead of doing something else with her end-of-life years.

As to this Bridge Table Chronicles blog, best thing that’s happened since WSJ article is receiving an email from an ACBL board member. That, and a comment on http://www.ibridgeplayer.com from someone at bridgebase.com.

I see a big up-tick in subscriptions to Bridge Table Chronicles and I’m hoping that includes people from the bridge establishment.

It was, again, the ladies bridge lunch aspect of playing bridge (whatever works!)  that led to a second break for my book this month. There’s an article in the April issue of Country Living (haven’t seen it yet). And there’s also an internet article on bridge club menus at countryliving.com but not in the print edition.

I haven’t a clue as yet as to the publicity effect of being featured on BlogHer–which in turn resulted from the WSJ article. It is a humongous website for women and claims an audience of 35 million. They asked me to write an article for them, which I have done.

Following up and making the most of this publicity surge on bridge and ladies lunch will be the hard part for me over next few tmonths. I’m not very good at it and I wish I were 20 years younger–but that’s what I get for being a world-class procrastinator.

My book is one that could have been written perhaps 10 years earlier when I was only 79 instead of 89–for sure it could have been written by 85.  Perhaps then I would have been less resistant to learning all the techie stuff one must learn today to promote on the internet.

 

 

 

 

One Response to 25. Bridge: The Wall Street Journal effect

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